Wayfair Opening 20K-square-foot Outlet Store

- Aug 01, 2018-

Wayfair plans to open a retail outlet here this year, according to a city official.

It would be the first brick-and-mortar location for the online pure-play giant that has point out on line and in advertising that it has no stores, noting the efficiency and convenience of its e-commerce model.

The Wayfair outlet, opening the fall, will be located at 5101 Renegade Way. The e-tailer, which already operates a distribution center in the Cincinnati market, would be taking the bulk of a 260,000-square-foot distribution center under construction, carving out 20,000 square feet for retail, said Josh Hunt, Florence’s business and community development director.

The city tweeted the news Tuesday with a photo of the outlet sign going up on a corner of the building.

“We are excited to announce that Wayfair, one of the world’s largest online destinations, will open a retail outlet store at 5101 Renegade Way this fall,” the tweet said.

“We look forward to sharing additional information as the grand opening nears.”

A Wayfair representative didn’t immediately respond to requests for comment.

Hunt said Wayfair will open the retail space to the public to sell off returns and other items it’s no longer selling online.

The building is under construction and likely to open in October, according to a local report.

The showroom appears to be a first for publicly held e-tailer. On a website page about “Wayfair locations,” the company says: “Wayfair does not have any physical stores.”

“If you're trying to find Wayfair locations near you, you’ll be happy to know that Wayfair is located everywhere thanks to our online store! No more searching ‘Wayfair store near me’ or planning an all-day family trip to a furniture store to shop. Wayfair ships to all 50 states so anyone, anywhere, can enjoy shopping Wayfair.com for great deals on furniture, home goods and more!”