At the World Economic Forum held in Davos, Switzerland, the Swedish furniture giant IKEA (IKEA) revealed that they are testing a variety of different environmental and sustainable development strategies, including furniture rental and buy-back services.
Jesper Brodin, chief executive of IKEA, said that many people now feel that it is not necessary to buy everything, and they are also concerned about the possible impact of abandoned furniture on the environment. He said: "So we test some different options, including renting furniture."
In Japan, for example, IKEA is testing the repurchase of sofas from consumers and recycling these sofas to make them into production materials. Brodin said: "The consumers in different cities have different interests in this area. For example, in London, many people live far away from the place of work and do not want to buy a house. Therefore, renting a house is very common, so they are interested in leasing. The interest in furniture is also very high."