All-aluminum Furniture Will Be Mainstreamed By Niche

- Aug 09, 2018-

The advantages and disadvantages of aluminum furniture are clear, zero formaldehyde, renewable materials, fireproof, moisture-proof, anti-corrosive and insect-resistant, and cheap, but the cold visual characteristics make it difficult for consumers to accept. With the call of the national environmental protection policy and the high market demand, the future of all-aluminum furniture is bright.


Aluminium, the 13th element of the Periodic Table of the Chemical Element, is no stranger to this. The vessels made of aluminum have long been in our daily lives. Aluminum furniture is believed to be a “small” category for many domestic consumers, including furniture factories and dealers. Although there are not many aluminum furniture in major furniture exhibitions and other advertising platforms. The scale is presented, but in the past 1-2 years, the all-aluminum furniture factory has sprung up in Shandong, Guangdong and other places, and its operation is in good condition. There is no shortage of all-aluminum furniture factories that are “muffled and made a fortune”.


Advantages and disadvantages of all aluminum furniture


Compared with panel furniture and expensive solid wood furniture, which are difficult to get rid of "formaldehyde", the advantages of all-aluminum furniture are obvious: 1 zero formaldehyde, renewable materials, all aluminum furniture adopts aluminum alloy profile structure, avoiding formaldehyde pollution of sheet furniture. It can also greatly reduce the amount of deforestation; 2 fire and moisture resistance, very suitable for kitchen and bathroom space, very suitable for making all aluminum cabinets and all-aluminum bathroom cabinets; 3 anti-corrosion and pest control, strong impact resistance, use under normal conditions It can be used for 50 years, durable, easy to recycle, easy to clean, greatly improving people's quality of life and reducing furniture consumption; 4 excellent price, all-aluminum furniture has more competitive advantages than panel furniture and solid wood furniture.


Due to the characteristics of raw materials, all-aluminum furniture makes it difficult for consumers to accept the cold visual characteristics. Especially for Chinese consumers, home is a symbol of warmth, even if all-aluminum furniture can achieve many wood-like effects. It is also difficult to bring the same temperature as solid wood and panel furniture. This has also become a greater conceptual barrier to the promotion of all-aluminum furniture in the market.


The development of all-aluminum furniture in China


All-aluminum furniture is used earlier in military products, as well as on ships and luxury yachts, with weathering and solar radiation resistance. Due to its excellent characteristics such as corrosion resistance, moisture resistance, non-deformation, and light weight, it is gradually being used in family life. In foreign countries, all-aluminum furniture already has a relatively mature market. For example, Italy's all-aluminum furniture has a history of more than 30 years, and its design and craftsmanship are among the highest in the world. But in China, all-aluminum furniture is still in its infancy.


At present, all aluminum furniture manufacturers are mainly distributed in Shandong, Guangdong, Henan, Sichuan, Jiangsu and other places. Engaged in the production of all-aluminum furniture, there are both household enterprises that have transformed from plate and solid wood furniture, as well as raw materials and aluminum profiles. According to statistics, more than 200 aluminum profile processing enterprises in the country have actively entered the production service of aluminum furniture. However, at present, there are only a few dozen enterprises that can truly produce aluminum furniture on a large scale, and most of them are small in scale, and the overall strength of the enterprise is average. At the same time, aluminum furniture is limited by processing technology, and it is difficult to achieve large-scale production and production technology. There is still a need for new breakthroughs. Due to the initial stage, the industry also lacks well-known brands.


Good factors for all-aluminum furniture: national policy and market demand


In fact, many of the all-aluminum furniture factories are under pressure to transform. In the environment of environmental protection and fire safety inspection, environmentally-friendly all-aluminum furniture accidents have become the category of national and industry guidance. Advocating the use of aluminum to replace wood is a major strategy for national environmental protection resources. The government work report in 2018 clearly states that it is necessary to strengthen ecosystem protection and restoration. The appearance of all-aluminum furniture complied with the country's policy of broadening the application range of aluminum processing materials, and responded to the national energy conservation and environmental protection policy.


Another good news is that according to the 2017 China Home Consumers Insight Report, environmental protection is a top concern for nearly 30% of consumers in many home improvement considerations. Compared with traditional furniture, environmentally friendly formaldehyde-free has undoubtedly become a better tool for all-aluminum furniture in the market competition. With the significant increase in wood cost in the past two years and people's attention to indoor environmental issues, it can accept the consumption of all-aluminum furniture. The person has emerged and the scale has expanded.


Will all-aluminum furniture become mainstream by niche?


All-aluminum furniture is still in its infancy, and it will take time to develop mature. However, with the improvement of environmental awareness in the whole society, and the consumers who are more open, willing to accept new things, and generally undergo high education, 90s and 95s. The rise, the real "zero formaldehyde" all-aluminum home is expected to move from the niche to the mainstream. The furniture category that has only appeared in the past two years is growing quietly. Whether it is the actual operation results of all-aluminum furniture factories in Shandong and Guangdong, or the quantity and sales volume of all-aluminum furniture on the e-commerce platform, it is showing: The future of this new force in the furniture industry is bright.