Custom furniture accounts for 10% of market potential

- Jun 19, 2018-

With the advent of the personalized consumer era, customized products are becoming more and more popular among consumers. Especially after the cultivation of the custom furniture market in recent years, it has become extremely hot. Custom furniture can not only make reasonable use of space, but also can match with the entire home environment. Moreover, there are many small-sized houses. According to the size of the living room, full-house customization can make full use of space, so that small-sized houses are full of great wisdom. According to statistics, custom furniture has accounted for about 10% of the entire furniture market, and the development potential is huge.


However, there are many hidden constraints behind the prosperity of the custom furniture industry. For example, the custom furniture industry is dominated by small businesses with low industry concentration; brand confusion, product similarity and plagiarism are common; product quality is uneven, customer satisfaction is low; neglect of after-sales service, high overall operating costs, vicious competition trend is more obvious .

In the era of custom products, companies fight products and services. For the home furnishing industry, people no longer only pursue the beauty and individuality of furniture, but pay more attention to the quality and after-sales service of furniture. Various furniture companies, like the most popular talent show of the moment, are all carrying out PK. They all hope to gain consumer recognition through their own quality and service.


Compared with the standard production of finished furniture, custom furniture puts forward higher technical requirements and management requirements for manufacturers. At this time, the company provides consumers with not only furniture, but also a complete set of home solutions including design, distribution, and installation. Any problem in any one link can make the image of the enterprise in the consumer's mind greatly reduced. However, most of the manufacturers who are currently willing to undertake customized services are smaller in scale, and the level is not high. This is because customized furniture is mostly scattered orders. Most large-brand furniture companies are reluctant to get involved, preferring to hand over this market to small manufacturers. This makes The quality of custom furniture is difficult to guarantee.


Undoubtedly, quality is the cornerstone of the product. If there is no strong quality, brand reputation and business development are empty talks. This has reached a consensus among home-based companies. However, it is often overlooked that custom furniture is not only a pure furniture industry, but also a complete service industry. The reason why this is said is because the rise of custom furniture is closely related to the evolution of consumer behavior. In the past, when consumers bought furniture, they rushed around and looked for their favorite furniture. Finished furniture manufacturers could only provide homogenized services in the exhibition halls according to their category, and they could not allow consumers to save time, effort, and money. Create a personalized home task. Custom furniture can provide consumers with one-stop personalized home solutions to the maximum extent, providing targeted, full-process services based on the size of the house. For example, shopping guides can provide home decoration services; designers can provide personalized space design services, as well as free volume, design drawings, delivery, installation, maintenance, repair and other intimate services. It can be said that the standard of service is a measure of the level of the operation level of custom furniture companies. Those brands that have been eliminated in the field of custom furniture are mostly brands that do not concentrate on products and focus on service details.


As an emerging market segment, customized products are not mature enough for both manufacturers and consumers. In this situation, companies should meticulously maintain and nurture the market, and should not place too much emphasis on the sales performance. They must rely on a responsible attitude toward the future development of the industry, and strictly control product quality and after-sales service, through joint efforts of all parties. Efforts to make custom products really become a spark to the consumer market.